It was back in 2006 that our Directors Barry and Terry decided to create a new TV brand that not only provided top-quality feature rich products but also a customer service that would really get people talking. Combining the names of their wives, Lynne and Sarah, they were able to give their vision a name that would represent our brand’s story and principles, and so Linsar was born!

The ten years since then have seen us grow and develop into a quality brand that gives value and service to consumers and retailers alike, while also competing with the big boys. We’re proud to be a British company based in Poole, as we think this puts us in a unique position to cater to the needs of the UK market.

Take a look at our video below to find out more from Barry and Terry themselves…


Here at Linsar we work hard to deliver great products, so it’s great to get positive feedback from our customers, press and retailers! Please do send us your comments, we love to get feedback as we continue to improve our range and our product.

Started off small doing only small-screen TVs
Jools Whitehorn, Trusted Reviews

Unusual in the tech sector, just for being a British brand, Linsar was set up in 2006 and focused on AV products, especially TVs. Based in Bournemouth in the UK, the company gets its products made in Turkey by manufacturing company Vestel.

It started off small, doing only small-screen TVs and putting a focus on quality and especially sound. The Linsar X24 we tested recently is an example of this, as it comes with what is basically an integrated soundbar, as well as a DVD player and a free Roku streaming stick. Not bad for £300. They now make TVs up to 50 inches in size now, as well as a small selection of washers, dryers and dishwashers. After all, you’ve got to get up off the sofa to wash your clothes occasionally too…

Customers loved the fact it was a young British company
Phil, Sheldon Electricals for ERT Mag

The wonderful thing about Linsar is that there is a great story to tell and that’s exactly what consumers like to hear. It was great to have the brand videos from Linsar to provide all that information. And the customers loved the fact it was a young British company with a very personal story. In fact that’s exactly what we like about Linsar too. We know the guys behind it; no one is hiding behind a big corporate brand, and that is a real bonus”.

A great partner to our business
Tom Meertens, Oakwood Worldwide

Linsar has been a great partner to our business by offering fast response times, excellent service and a 5 year warranty on their products.

Only recommend most highly a company who displays such excellence in customer service
John Calvert, Calverts

Once again many thanks and I can only recommend most highly a company who displays such excellence in customer service.

Our sole TV supplier and they look fantastic
James Cox, West Dorset Leisure Holidays

We started using Linsar as our sole TV supplier this year, Paul made the process easy and the TV’s look fantastic in our letting fleet and communal areas.

Linsar X24-DVD will make a great little telly for a second room
Unknown, What Hi-Fi Magazine

“Linsar has long been a go-to brand for affordable TVs; the last we saw in 2012 impressed with its competitive picture and affordable price. The focus is different here. The X24-DVD (rightfully) prides itself on better sound, and with the typical cost of a smart-inclusive Full HD TV of this size around £200, does ask a premium for it.
Is it too much? Probably, considering the TV’s exclusion of smarts. We’d like a more natural-looking picture for a fifth star, too. But for those craving a louder, fuller and more exciting sound for movies or gaming that you usually don’t get from TVs of this size (or bigger, even) and have the cash to spend, the Linsar X24-DVD will make a great little telly for a second room. We know a good idea when we see one, and this TV/soundbar combo is exactly that.

Encouraging to see a British company doing well in such a competitive market
Steve Withers, AV Forums

It is certainly encouraging to see a British company doing well in such a competitive market. One thing is for sure; Linsar can expect to reap further rewards, just as long as they keep listening to their customers.

A five-year warranty really wins them over!
Roy Mundy, Thames View Television for ERT Mag

Being a relatively unknown brand to the consumer, the fact that Linsar products come with a five-year warranty really wins them over. And the award from ERT just adds the final endorsement. We’ve sold lots of Linsar because our customers trust us and they take our word that it’s an excellent brand and a British one at that. And last, but not least, it offers a good margin too

Us indies need a supplier like you where we can achieve sensible margins
Michael R Peters, Linsar Retailer

Thanks for all your help this year, you guys are going from strength to strength, and deserve to with all the hard work you are putting in. Us indies need a supplier like you where we can achieve sensible margins, and get great service, long may it continue.



Blown away by the picture quality

Just wanted to drop you a really quick note. This time last week, being perfectly honest, I'd not heard of Linsar. However, our TV in the kitchen died on Wednesday and I went in search of a replacement. I came across the brand on John Lewis' website and then went to a local retailer to see a set. To be fair, I was blown away by the picture quality. I have now bought one of your 24inch tv/DVD combo's. I've put it on the wall and can't believe you can produce a unit like that including Freeview HD, BBC iPlayer, Smart features and a DVD player for £260!!

Customer Email
Yes I recommend this product
Brilliant little set this is

Can I use this opportunity to say what a brilliant little set this is. It replaces a Bush 16" that continually crashed at vital moments. Good vision & sound, easy to use straight out the box. A reliable and obedient retriever replacing a temperamental and stroppy kid

Customer Email
Yes I recommend this product
Excellent product, many thanks

I recently purchased a 24” Linsar LED and was so impressed I decided to scrap my, not so old, other TV and bought another Linsar model to replace it. Excellent product, many thanks

Customer Email
Yes I recommend this product
Extremely impressed with your 26 inch television

I feel obliged to let you know that I am extremely impressed with your 26 inch television that I recently purchased. A member of your staff Mr Paul Kick has given me insurmountable personal help both over the phone and by email. He showed tolerance, patience to ensure that I understood and this, combined with a user friendly remote control, gave me the confidence to come to terms with my new TV. I must congratulate your firm on having staff of this high calibre to help your customers. Rest assured you will always be highly recommended by myself

Robert Sutton
Yes I recommend this product
I have recommended Linsar to several people

Just wanted to thank you, the TV and its DVD player are now back to their very excellent normal performance. I have recommended Linsar to several people, both for the quality of the products and for the customer care, which we are all very impressed with

Customer - Suzanne Stephenson
Yes I recommend this product
I would have no hesitation in recommending your company

Thank you for your help, it is very much appreciated. I must say it's a pity more companies do not try harder to provide customer satisfaction to the level you have displayed! I would have no hesitation in recommending your company to relatives and friends. I can see why John Lewis sell your products

James Howie
Yes I recommend this product
Long may you continue with your excellent customer service

I wish to convey my utmost satisfaction to the Technical Assistance given to me today by Jonathon Clinton. So far I am pleased with my choice of Linsar Television, so nice to be able to commend a British based Company. Long may you continue with your excellent customer service

Customer - Roger Howard
Yes I recommend this product
Many thanks for all of your help

Many Thanks for all of your help, i would like to say that normally when anybody who deals with customer service it's a nightmare, but it's been a pleasure

Customer - Chris Pagett
Yes I recommend this product
Other companies should watch and learn

The excellent customer service that Linsar delivers is something I have not experienced for a long long time --the staff are like the products they sell second to none -- other companies should watch and learn

Customer Email
Yes I recommend this product
Over the moon

We needed a TV for our bedroom as normal my husband said get a brand name from John Lewis you can't go wrong After what I told him I got he said I have never heard of them Well he like a kid with a new toy he over the moon that it's English he love all the buttons great hand control and now what's to get one the same for downstairs What's good for me he has been in the bedroom watching TV all day and I have got full use of downstairs with the sky remote Many thanks and we will now spread the word you can buy British

Customer - Marie Crane
Yes I recommend this product
Picture quality is superb

I have recently been introduced to your brand, I ordered a 22'' but within a few days it went faulty. I contacted my dealer, it was exchanged but I wanted larger screen, this was no problem. The point I would like to make here is that picture quality is superb, I have never had anything as good as this before, congratulations to the Linsar family

Customer Email
Yes I recommend this product
Represents marvellous value

I've just bought one of your TVs from John Lewis and have to say it represents marvellous value. It's so nice to get something with all the bits included like the Wi-Fi dongle that other companies charge extra for. Thanks for a great product; I'll certainly recommend Linsar to friends & family

Customer - Annie Stevens
Yes I recommend this product
Thank you very much

Thank you very much, service such as this restores faith in British companies and is very much in line with the service I aim to give my clients

Customer Email
Yes I recommend this product
The help I got was fantastic

I've just contacted your customer services department as I had a problem with my Linsar TV. This was my second call to your department (different issues) and on both occasions the help I got was fantastic

Customer Email
Yes I recommend this product
The picture is excellent

I recently purchased your 50" LED TV. I would consider myself a TV geek and have had many televisions over the Years. I calibrate the colours etc but after purchasing this TV can I pass on my congratulations for producing a very very good TV at the price. I always research before buying but couldn’t find much on this TV but as it’s a UK firm I thought I would have a punt. I am glad I did. The picture is excellent although I am still tweaking the settings a touch and small things like providing the wireless dongle is a lovely add on

Customer - Martin Roberts
Yes I recommend this product
Well done

I've always been a Panasonic man but next time I look for a 'big' TV I shall certainly look at Linsar then. Well done and please advertise more - you'll sell tons!

Customer - John Tooth
Yes I recommend this product
You have definitely converted me!

I bought a Linsar TV at the weekend, just a small 22" DVD combi for my bedroom, and I have to tell you how thrilled I am with it. I have not had a TV for years, since long before the analogue signal was switched off. Unusual in this day and age, I know. I love my new graphite Linsar TV, not least because it's not shiny and black, and especially because I am supporting a young, independent British company and not some anonymous corporate global brand. I am now seriously thinking of getting a larger TV for my sitting room. You have definitely converted me!

Yes I recommend this product



Whilst we supply over 600 independent retailers up and down the country with our products available for anyone to buy, we also have been the favoured brand for caravan parks, oil rig accommodation blocks, boutique hotels, serviced apartments and the public sector.

Linsar Commercial has been built on solid foundations of great feature-packed reliable products, direct dedicated support and the ability to adapt to the changing world around us, utilising global intelligence with British flexibility.



Brown goods supplier of the year 2014

In 2014 we were so pleased to win the coveted ERT Brown Goods Supplier of the Year Award!

The ERT Awards reward retailers and manufacturers for excellence in the electrical retailing industry. With both Samsung and Roberts Radio in the same category as us, the competition was extremely tough – but following our finalist status in 2013, in 2014 we were announced as the winner! Some of the team were there to accept the award and had a great day of celebrating, feasting and music quizzes…!

Highly Commended - Technical Innovation Award 2015

At the 2015 IER Awards our X24-DVD 24″ TV/DVD with Built In Soundbar, Bluetooth and Full HD 1080p was highly commended under the Technical Innovation category for Consumer Electronics!

Home Cinema Choice - Recommended

In February 2015 our X24-DVD was reviewed by Adrian Justins of Home Cinema Choice and was awarded 4.5 out of 5 stars!

“The X24-DVD has chunky speakers that face forwards. The difference is palpable”

Brown goods supplier of the year 2015 - finalist

We were delighted to be finalists once again for the ERT Awards Brown goods supplier of the year in 2015!