The wonderful thing about Linsar is that there is a great story to tell and that’s exactly what consumers like to hear. It was great to have the brand videos from Linsar to provide all that information. And the customers loved the fact it was a young British company with a very personal story. In fact that’s exactly what we like about Linsar too. We know the guys behind it; no one is hiding behind a big corporate brand, and that is a real bonus”.